For those in advertising circles… here’s an article that may be of interest. It documents Australia’s poor performance at the recent Cannes Ad Festival. I particularly liked the following…
… but a single silver Lion in Cyber was disappointing, and a worrying sign, particularly when almost every speaker at Cannes banged on about the importance of incorporating digital thinking into advertisers’ communications strategies from the get-go.
… which is fantastic as it’s exactly what I’ve been saying for at least the last 12 months. Perhaps I should be speaking at Cannes?!?! They also blame our poor internet infrastructure… check it out.
