I want all locals to shut the hell up and do something like this - something that is has great production values, is provocative and very, very clever. It didn’t cost billions to create - simply because the idea was good enough.
Link: DoTheTest.co.uk
[thanks Rob]
| « Site: NewAccord.com.au |
They weren’t THAT clever. This is a classic from psychology academia. You can, and should, steal as much from them as possible, but there’s only a limited supply, and only few of them are marketable. Every time one of them is used in something big, it loses its power for the next ten-fifteen years.
So now you have to pick from one of the others or wait till the research machine (which does cost tens of millions to run) produces new classics.
RSS feed for comments on this post · TrackBack URI
| « Site: NewAccord.com.au |
