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Gen Y and Proud

An article on news.com.au today got me thinking (which is quite embarrassing as most of the time it’s little more than an online tabloid). Sporting the title “Why Bosses Hate Gen-Y”, I cursed News’ editors as I took the bait, clicked through and read the article. Surprisingly, once I managed to drag myself through the pap, I was rewarded with something quite insightful.

Michael Battle - Generation Y

According to News, those of us that were born between 1977 and 1992 fall into this category. Being a ‘78 baby, I find myself on the Gen X side of the Y’ers, but as most of my life is digital, I really identify with much of the stereotype.

From the article: Margaret Kirby, the MD of iGroup (a recruitment company) gives us a top 10 list of how to work with Gen Y’ers and I totally agree with it. Have a read and let me know where you sit.

Kirby’s Top 10 Tips for Managing Gen Y

1. Retention starts with recruitment. Gen-Y candidates are interviewing you just as much as you are them. Be upfront about what differentiates your organisation, how your people have developed and progressed and what future opportunities are available to them.

2. Be flexible. Work/life balance is vital to Gen-Y individuals. Develop a flexible work/life plan that suits both them and the company and acknowledge their interests outside of work.

3. Provide the ‘why’. Put the Gen-Y job in context. Provide them with the big picture and then narrow it down to demonstrate the important part they each play in contributing to it.

4. Provide regular and constructive feedback. The once yearly annual review is not enough for Gen-Ys. They require and seek constant feedback and more involved management.

5. Set clear career paths and goals. Set realistic, time-bound goals and make it clear that achievement will equal promotion. Then make a plan with the employee and monitor their progress.

6. Coaching and mentoring appeals to this demographic. Gen-Ys have grown up in the era of self-help gurus and a culture of ongoing personal development. Offering coaching and mentoring will demonstrate that you’re in touch with their needs.

7. Salary, salary, salary. Part of the attraction of a job for Generation Y is the lifestyle it will afford. When setting their salary, make sure you outline financial and professional milestones that they can achieve. Make it clear, however, that more money means longer hours and adjustments to their work/life balance.

8. Develop an organisational culture that is inclusive of everyone. To most Gen-Ys, an inclusive culture is one that rewards individual achievement and promotes on merit rather than tenure. It’s important not only to create a good working environment, but also to encourage flexible working arrangements.

9. Watch your words. As a manager of Gen-Ys, it’s important to lose the “command and control” leadership style and use more emotional intelligence. Gen-Ys are happiest when will feel they are being listened to and respected, and in return, they perform better.

10. Practice what you preach. The more you walk the talk, the greater trust and loyalty you will build with Gen-Y. Be certain to follow your words with action. If you disappoint them, you will quickly lose their respect.

Read the full article (pap included) - Link: Why Bosses Hate Gen-Y


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Comments:

Dave Novakovic said,

August 14, 2007 @ 9:12 pm

Agreed 100% I’ve been seeing more articles like this around and it pretty much hits the nail on the head,

Find the gems who produce the value, and do everything in your power to keep them.

GenY to a T « Deceptive Resolution said,

August 15, 2007 @ 11:31 pm

[…] to a T Oh yeah its me and they said i was being […]

Bob Montgomery said,

August 24, 2007 @ 2:29 am

I have a hard time seeing that these 10 tips are at all unique to Gen-Ys.

Do folks born before 1977 not care about what differentiates the organization, what future opportunities were available to them, their work/life balance, the big picture, regular/constructive feedback, etc.?

And while I’m nitpicking, what’s up with 15-year “generations”? I was born in 1977. I’m thirty. If I have anything in common with 15-year-olds (born 1992) I’m not seeing it. Whenever I read about generations, whether the baby boomers, Gen-Xers, Gen-Yers, whatever, I always get the feeling that the author has a thesis and then defines the generation to fit, rather than defining the generation first and actually making observations/insights about that generation.

Michael said,

August 24, 2007 @ 10:45 am

Hey Bob - great comment!

How Gen-Y of you to consider yourself to be above stereotypes :)

I’m totally with you… it’s quite stupid to lump together 15 years worth of individuals and proclaim the discovery of a common thread. How many uncommon threads to there have to be before the one common thing becomes a coincidence?

I think the bizarre thing here is it’s actually spot on for me - sort of like finding a horoscope that is right on the money (on the cusp of Cancer and Leo, if you’re wondering :) ). As you say, it probably describes many people, regardless of generation.

Perhaps it’s a study of environmental variables (likely outputs from inputs) rather than commonalities between specific people? Pure speculation there. No doubt the media is dumbing it down so much for us that we’re missing any of the scientific/statistical backup, regardless.

Perhaps it’s simply an insight into what the current level of employees are looking for as far as work-life is concerned? Now that Gen-Xers are more likely to be at a management level, Gen-Y could simply be a synonym to “The person you’re about to hire”, Gen-X is “The person you’re about to promote” and Baby-Boomers are “That person that’s about to retire”.

Josh Strike said,

August 29, 2007 @ 11:59 am

In other words, they’re either incredibly self-realizing, worldly, autodidactic free-thinkers who, as renaissance people, respond to only the loftiest justifications for expending their time in the service of corporate greed…or they’re a bunch of spoiled brats who need to be spoon-fed with confidence and made to feel special every time they burp…depending whether you belong to them or you’re just employing them temporarily before you move their jobs off to India.
Ain’t no business like show business; except every other business these days that relies on marketing, right? I sense a tone in this article that panders to the worst stereotypes created for, not by, GenY…as if by marketing their undereducated generation in such and such a way, they’ll live up to the wishful expectation… the only problem is, they don’t read anything longer than a paragraph, and the ones who aren’t serving in Iraq can’t find it on a map.
I was born in ‘80 and find no common ground with the spoiled coke fiends and myspace sluts born after or around ‘84. While I can easily relate to Doug Coupland. I guess I’d say most of my friends think both parties suck. I grew up with a black and white TV, with the Z Channel and a 300 bps modem on a TRS-80 M100 with 16k of storage for BASIC programs. I didn’t see a cell phone that could fit in your pocket ’til I was 17 or so. People born after ‘84 or so don’t even know those things once existed. The generational line they drew in the early nineties is wrong; you have to draw it at the point where kids reaching puberty had access to internet porn. That’s the defining difference between GenX and GenY, they started doing heroin and having orgies when they were twelve years old.
I realize this has become a rant; I’m gonna shut up now…

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