Business Week has an interesting article that talks about my neck of the woods… here’s an excerpt regarding what it takes to make a good “Advergame”:
It’s a fine line, because the company doing the game has to understand branding and be able to sit down with a company like Pepsi and talk their language, but they also have to build a state of the art game. Then, in building the game, they have to keep the game within the stated goals: If it’s fun but the users don’t have the ‘brand experience’ then the client has wasted their money. On the other hand, if you listen too much to a brand management about the message, savvy gamers will take one look and pass. So fundamentally it’s all about the integrity of the game experience.”
It’s worth a read - check it out.
